Viral Video Chart: Top Spots Get Boost From Offline Buzz

What People Watched the Week of June 8, 2009

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NEW YORK ( -- This week's No. 1 spot belongs to XBox's Project Natal video, whose 1,090% growth over last week is a record for the chart.

What drove the increased views? First of all, the body- and facial-recognition technology, which lets you control a video game without a controller, is pretty compelling -- so it's not surprising the demo has been worth its share of pass-along. But Project Natal also got an enthusiastic endorsement from Jimmy Fallon when he featured it on his show June 10. Mr. Fallon, "The Office's" John Krasinski and "True Blood's" Stephen Moyer played "Ricochet" and "Burnout Paradise."

Meanwhile, the "Beer and Porn" video from Bud Light made its debut in the No. 6 spot. The video has been out since February but for some reason took off last week. Visible Measures, which tracks the video traffic for the chart, did a little investigating. Wrote Matt Cutler, VP-marketing and analytics: "We do not believe this ad ever saw TV air time and seems to have been quietly leaked back in February on the web. Subsequent copies were uploaded intermittently ever since, but the campaign appears to have taken off at the end of May when it was covered by Time magazine."

More evidence that offline mentions can drive online views?

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 9 Microsoft Xbox Project Natal World Famous 2,478,490 +1090% Microsoft Xbox: Project Natal
2 1 Carl's Jr How to Eat a Burger (Portobello Mushroom Six Dollar Burger) Initiative, Mendelsohn Zien 1,663,988 -50% Carl's Jr: How to Eat a Burger
3 2 Nike Basketball Most Valuable Puppets Wieden & Kennedy 1,598,328 -42% Nike Basketball: Most Valuable Puppets
4 3 NBA Where Amazing Happens Goodby, Silverstein & Partners 504,335 -43% NBA: Where Amazing Happens
5 5 Cadbury Eyebrow Dance Fallon 338,037 +2% Cadbury: Eyebrow Dance
6 NEW Bud Light Beer & Porn DDB 312,997 NEW Bud Light: Beer & Porn
7 8 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 246,624 +11% T-Mobile: T-Mobile Dance
8 6 Vodafone Make the Most of Now Ogilvy & Mather 243,528 -26% Vodafone: Make the Most of Now
9 10 Dos Equis The Most Interesting Man in the World Euro RSCG 228,118 +22% Dos Equis: The Most Interesting Man in the Universe
10 4 Gillette Shaving Tips From Gillette BBDO, Proximity Canada 192,500 -63% Gillette: Shaving Tips From Gillette
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