Victoria's Secret, Gap Top Viral Video Debuts

What People Watched the Week of Dec. 14, 2009

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NEW YORK (AdAge.com) -- Evian may be the viral campaign that will never die -- up 79% this week to pass 2 million views -- but there are five new campaigns on the chart. Let's detail them:

  • The biggest debut of the week came from Victoria's Secret; its intense Michael Bay-directed spot notched just shy of a million views last week, good enough for the No. 2 spot.
  • Gap's much more wholesome holiday spot (apparently a favorite among shoppers) dropped in the No. 3 spot.
  • NYC Health's gross-out ad encouraging people to curb their sugary soda and beverage intake came in at No. 5.
  • Toyota notched more than 400,000 views of its innuendo-laden Yaris spot, good for the No. 7 ranking.
  • And finally, Canadian mobile brand Koodo arrives drops in the No. 9 spot with the kind of choose-your-own-adventure-style campaign we first saw from DropTheWeapons.org. Unfortunately, the review from Visible Measures, which compiles the chart, calls it "a drawn out 'story' that runs out of tricks early and then just drags on ... and the conclusion is not much of a payoff. While an interesting gimmick, the interactive approach still requires good story telling ... and this one could have been done in half as many videos and 25% of the time."

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Evian Live Young BETC Euro RSCG 2,095,654 +79% Evian: Live Young
2 New Victoria's Secret One Gift. A Thousand Fantasies. Director: Michael Bay 985,329 New Victoria's Secret: One Gift. A Thousand Fantasies.
3 New Gap Ready For Holiday Cheer Crispin Porter & Bogusky 586,455 New Gap: Ready For Holiday Cheer
4 7 DC Shoes Gymkhana Two Mad Media 457,435 +3% DC Shoes: Ken Block's Gymkhana Two Project
5 New NYC Health Don't Drink Yourself Fat N/A 436,212 New NYC Health: Don't Drink Yourself Fat
6 4 Microsoft Xbox Project Natal World Famous 412,999 -13% Microsoft: Xbox Project Natal
7 New Toyota For Good Clean Getaways Saatchi & Saatchi, Australia 408,591 New Toyota: For Good Clean Getaways
8 8 Volkswagen The Fun Theory Tribal DDB 329,327 -16% Volkswagen: The Fun Theory
9 New Koodo Sugar Streak Taxi; TVF: media (The Viral Factory) 245,981 New Koodo: Sugar Streak
10 Back on Chart Vodafone Make the Most of Now Ogilvy & Mather 245,806 Back on Chart Vodafone: Make the Most of Now
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