Viral Video Chart: Walmart's Anti-Hunger Campaign Tops Kobe's Swan Song

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Despite a powerful new push by Nike's farewell to Kobe Bryant, Walmart topped the Viral Video Chart for the week through Sunday, according to Visible Measures. Elsewhere on the chart, sure-fire viral tactics such as cuddling koalas and a sexy Samsung ad.

1
Fight Hunger Spark Change
77.23%
Walmart
NA
Views this week: 23,803,904
Spot last week: 3
2
The Conductor
NEW
Nike
Wieden + Kennedy Portland
Views this week: 20,195,484
Spot last week: NEW
3
How To
NEW
Facebook
NA
Views this week: 12,416,466
Spot last week: NEW
4
Disrupt Aging
NEW
AARP
NA
Views this week: 10,563,221
Spot last week: NEW
5
LG G5
-28.15%
LG
NA
Views this week: 9,228,974
Spot last week: 4
6
Eyes on Gigi Hadid
NEW
BMW
KBS New York
Views this week: 6,436,594
Spot last week: NEW
7
We All Want
NEW
Samsung
NA
Views this week: 6,310,089
Spot last week: NEW
8
Belly Rub
-39.63%
Australia.com, Symbio Wildlife Park
NA
Views this week: 6,068,562
Spot last week: 7
9
305 Million
NEW
T-Mobile
NA
Views this week: 5,360,015
Spot last week: NEW
10
Why Is He Running?
NEW
DHL
NA
Views this week: 4,760,843
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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