NEW YORK (AdAge.com) -- Proving there's no one recipe for viral success the most-watched chart bows six new spots this week, including at No. 1 a new PSA from Heineken called "Know the Signs." It depicts a wedding gone wrong thanks to a very drunk guest, some raucous dancing and a tentpole. The ad uses the embarrassment factor to deter viewers from drinking too much; an accompanying website lets you spot more drunks.
Meanwhile, in the No. 4 spot, everyone's favorite skateboarding pooch, Tillman, is back. He's already shilled for Amrstrong Flooring and this time he's on the board again, albeit a virtual one, promoting Activision's Tony Hawk videogame. In the No. 6 spot Samsung nabs its fifth appearance on the viral chart since we launched it in April, with a classic "how'd they do that?" mobile phone ad that also ties into the Winter Olympics in Vancouver. And in the No. 7 spot is a push from Toshiba for its Regza flat-panel TV; Visible Measures, which compiles the data for the chart, notes it got heavy promotion on the YouTube homepage, MSNBC, Gizmodo and Engadget. Finally, in the No. 8 spot is an ad for Cisco's anti-virus spam solution.
The most controversial spot of the week was the Microsoft one in the No. 5 spot. There's debate over whether or not this is a brand-produced video or simply one shot by a customer at one of Microsoft's new retail stores uploaded completely independently. Either way, it's gotten passed around the web -- and not because of the quality of the moves. As Visible Measures' Matt Cutler noted: "It clearly harkens back to T-Mobile Dance -- minus the spontaneity, talented dancing, pacing and overall viewer engagement."
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||New||Heineken||Know the Signs||Ruby Agency||1,172,878||New|
|2||2||Evian||Live Young||BETC Euro RSCG||1,114,727||+18%|
|3||1||Volkswagen||The Fun Theory||Tribal DDB||838,928||-23%|
|4||New||Activision||Tony Hawk Ride||Droga 5; Sharethrough||781,922||New|
|5||New||Microsoft||Microsoft Store Flash Dance||N/A||560,041||New|
|6||New||Samsung||Expect the Unexpected||The Viral Factory||549,064||New|
|7||New||Toshiba||Armchair Viewing Refined||Grey||546,092||New|
|8||New||Cisco||Spam and Virus Blocker||Sharethrough||511,233||New|
|9||4||DC Shoes||Gymkhana Two||Mad Media||504,608||-10%|
|10||5||Microsoft||Xbox Project Natal||World Famous||440,386||-10%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.