Viral Video: Now That's How You Sell a Mobile Home

What People Watched the Week of Oct. 26, 2009

By Published on .

NEW YORK (AdAge.com) -- The Mac vs. Microsoft battle of the operating systems has been taken to the viral video sphere, and Apple emerged victorious this week. Microsoft's Windows 7 campaign drops off the chart, while Apple's newest "Get a Mac" creative hangs on in the No. 4 spot.

Meanwhile, it's a little bit of an old trick, but Seth Green employs the faux freakout well in this week's No. 2 spot. It's a campaign for Butterfinger in which the B-lister laments the disappearance of his "lucky, vintage" candy bar and enlists viewers to help him get it back.

But all of those campaigns are overshadowed by the Microbilt/Cullman Liquidation spot. It's actually part of a larger campaign focused on local commercials for Microbilt, which describes itself as a "single source provider of risk management solutions for the small and medium enterprise marketplace." And it has yielded one of the more entertaining viral video campaigns we've seen in a long time. Microbilt enlisted YouTubers Rhett & Link to launch a microsite, www.ilovelocalcommercials.com, and a contest in which participants nominate local businesses to get their own Rhett & Link-produced spots. If the results are anything like what they've done with mobile-home seller Cullman Liquidation, we're all in for a treat.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 Volkswagen The Fun Theory Tribal DDB 2,169,701 -10% Volkswagen: The Fun Theory
2 New Butterfinger Dude Where's My Bar Threshold Interactive; ShareThrough 1,270,894 New Butterfinger: Dude Where's My Bar
3 3 Evian Live Young BETC Euro RSCG 1,093,386 -11% Evian: Live Young
4 2 Apple Get a Mac TBWAMedia Arts Lab 1,014,683 -40% Apple: Get a Mac
5 5 DC Shoes Ken Block's Gymkhana Two Project Mad Media 528,143 -6% DC Shoes: Ken Block's Gymkhana Two Project
6 4 Verizon Droid Does McGarryBowen 461,648 -52% Verizon: Droid Does
7 6 Microsoft Xbox Project Natal World Famous 391,115 -4% Microsoft Xbox: Project Natal
8 8 Durex Get It On Fitzgerald+CO; SuperFad 327,161 +7% Durex: Kama Balloon Animal Sutra
9 New Cullman Liquidation Painfully Honest and Epic Mobile Home Commercial Rhett & Link 304,203 New Cullman Liquidation: Painfully Honest and Epic Mobile Home Commercial
10 9 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 290,295 -2% T-Mobile Dance
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