NEW YORK (AdAge.com) -- The Mac vs. Microsoft battle of the operating systems has been taken to the viral video sphere, and Apple emerged victorious this week. Microsoft's Windows 7 campaign drops off the chart, while Apple's newest "Get a Mac" creative hangs on in the No. 4 spot.
Meanwhile, it's a little bit of an old trick, but Seth Green employs the faux freakout well in this week's No. 2 spot. It's a campaign for Butterfinger in which the B-lister laments the disappearance of his "lucky, vintage" candy bar and enlists viewers to help him get it back.
But all of those campaigns are overshadowed by the Microbilt/Cullman Liquidation spot. It's actually part of a larger campaign focused on local commercials for Microbilt, which describes itself as a "single source provider of risk management solutions for the small and medium enterprise marketplace." And it has yielded one of the more entertaining viral video campaigns we've seen in a long time. Microbilt enlisted YouTubers Rhett & Link to launch a microsite, www.ilovelocalcommercials.com, and a contest in which participants nominate local businesses to get their own Rhett & Link-produced spots. If the results are anything like what they've done with mobile-home seller Cullman Liquidation, we're all in for a treat.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Volkswagen||The Fun Theory||Tribal DDB||2,169,701||-10%|
|2||New||Butterfinger||Dude Where's My Bar||Threshold Interactive; ShareThrough||1,270,894||New|
|3||3||Evian||Live Young||BETC Euro RSCG||1,093,386||-11%|
|4||2||Apple||Get a Mac||TBWAMedia Arts Lab||1,014,683||-40%|
|5||5||DC Shoes||Ken Block's Gymkhana Two Project||Mad Media||528,143||-6%|
|7||6||Microsoft Xbox||Project Natal||World Famous||391,115||-4%|
|8||8||Durex||Get It On||Fitzgerald+CO; SuperFad||327,161||+7%|
|9||New||Cullman Liquidation||Painfully Honest and Epic Mobile Home Commercial||Rhett & Link||304,203||New|
|10||9||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||290,295||-2%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.