NEW YORK (Ad Age.com) -- A few weeks back we asked whether the threshold for making it onto the Viral Video Chart was getting higher. Well, two weeks later it doesn't appear to be the case. This week saw relatively few shifts in the three mainstays, which have appeared on the chart every week since we launched it: Samsung's "LED Sheep," T-Mobile's "Dance" and Cadbury's "Eyebrow Dance."
According to Visible Measures analysis of its data, all three have had remarkable runs. Over the course of the campaigns, T-Mobile's "Dance" has logged more than 18 million total views, Cadbury nearly 12 million total views and Samsung nearly 10 million total views. Meanwhile, Durex, whose "Get It On" ad graces the chart again this week, has had almost 11 million views.
This week the ranking is home to three new ads: Trident's "100 Single Ladies Dance" makes a strong debut in the No. 2 spot, and the Boston Bruins playoff promotion (akin to last week's Cleveland Cavaliers spot) and Marshall's round out the other marketers bowing on the chart, in the Nos. 9 and 10 spot, respectively.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||598,827||-2%|
|2||New||Trident||Beyonce 100 Single Ladies Flash-Dance||Pretty Green, Initials Marketing||373,706||New to Chart|
|4||2||Samsung||Extreme Sheep LED Art||The Viral Factory||352,699||-23%|
|6||6||Durex||Get It On||Fitzgerald & Co., SuperFad||263,629||+10%|
|7||7||Burger King||SpongeBob||Crispin Porter & Bogusky||252,952||+10%|
|8||8||Geico||It's the Gecko/ Numa Numa||The Martin Agency, Horizon Media||201,152||-8%|
|9||New||Boston Bruins||Never Date Within Your Division||Mullen||187,675||New to chart|
|10||New||Marshall's||Kelly: The Prequel||Mr Youth||177,746||New to chart|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.