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Trident's Beyonce Dance Debuts as No. 2 Most-Watched Viral Video

What People Watched the Week of April 27, 2009

By Published on . 3

NEW YORK (Ad Age.com) -- A few weeks back we asked whether the threshold for making it onto the Viral Video Chart was getting higher. Well, two weeks later it doesn't appear to be the case. This week saw relatively few shifts in the three mainstays, which have appeared on the chart every week since we launched it: Samsung's "LED Sheep," T-Mobile's "Dance" and Cadbury's "Eyebrow Dance."

According to Visible Measures analysis of its data, all three have had remarkable runs. Over the course of the campaigns, T-Mobile's "Dance" has logged more than 18 million total views, Cadbury nearly 12 million total views and Samsung nearly 10 million total views. Meanwhile, Durex, whose "Get It On" ad graces the chart again this week, has had almost 11 million views.

This week the ranking is home to three new ads: Trident's "100 Single Ladies Dance" makes a strong debut in the No. 2 spot, and the Boston Bruins playoff promotion (akin to last week's Cleveland Cavaliers spot) and Marshall's round out the other marketers bowing on the chart, in the Nos. 9 and 10 spot, respectively.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 1 T-Mobile T-Mobile Dance Saatchi & Saatchi, MediaCom 598,827 -2% T-Mobile: Dance
2 New Trident Beyonce 100 Single Ladies Flash-Dance Pretty Green, Initials Marketing 373,706 New to Chart Trident: Beyonce 100 Single Ladies Flash-Dance
3 3 Cadbury Eyebrow Dance Fallon 363,467 -11% Cadbury: Eyebrow Dance
4 2 Samsung Extreme Sheep LED Art The Viral Factory 352,699 -23% Samsung: Extreme Sheep LED Art
5 5 Philips Carousel Tribal DDB 338,672 +4% Philips: Carousel
6 6 Durex Get It On Fitzgerald & Co., SuperFad 263,629 +10% Durex: Kama Balloon Animal Sutra
7 7 Burger King SpongeBob Crispin Porter & Bogusky 252,952 +10% Burger King: SpongeBob
8 8 Geico It's the Gecko/ Numa Numa The Martin Agency, Horizon Media 201,152 -8% Geico: It's the Gecko/Numa Numa
9 New Boston Bruins Never Date Within Your Division Mullen 187,675 New to chart Boston Bruins: Never Date Within Your Division
10 New Marshall's Kelly: The Prequel Mr Youth 177,746 New to chart Marshall's: Kelly: The Prequel

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