NEW YORK (AdAge.com) -- It's a new year, and it brings several new videos to the viral chart. While Evian claimed the top spot for the 16th nonconsecutive week (fourth in a row, as it has gained recent momentum), Carl's Jr.'s sexed up Kim Kardashian spot debuted at No. 2. It follows the same tried-and-true (or tired-and-true, depending on your point of view) viral-video recipe the fast feeder has employed before: a hot woman eating food (this time, a salad) in slow motion with several suggestive shots of both.
Nestle rolled in at No. 3 with a pre-Winter Olympics spot starring gymnast Shawn Johnson and speed skater Apolo Ohno performing impossible tasks. It looks eerily similar to Kobe Bryant's classic Nike video, where he jumps over a speeding Aston Martin.
And in the No. 7 spot is another one of Nike's "Most Valuable Puppets" campaign -- one of our favorites. Kobe, Lebron and KRS-One-dressed-as-Santa take on the reindeer in a game of basketball. No reindeer were harmed in the filming of this spot, we're told -- "but they were dunked on," said the LeBron puppet.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||1||Evian||Live Young||BETC Euro RSCG||2,290,523||+9%|
|2||New||Carl's Jr.||Cranberry Apple Walnut Chicken Salad (Kim Kardashian)||Mendelsohn Zien||648,268||New|
|3||New||Nestle||Sports Challenge||OgilvyInteractive, NY; Zenith Optimedia; Moxie Interactive; Sharethrough||591,975||New|
|4||4||DC Shoes||Gymkhana Two||Mad Media||537,523||+18%|
|5||Back on Chart||Inspired Bicycles||Danny MacAskill Trials||N/A||512,435||New|
|6||6||Microsoft||Xbox Project Natal||World Famous||479,993||+16%|
|7||New||Nike Basketball||Most Valuable Puppets Christmas||Wieden & Kennedy||449,633||New|
|8||Back on Chart||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||252,358||Back on Chart|
|9||Back on Chart||Microsoft||Megawoosh (Make It Possible)||MRM Worldwide, Germany||249,690||Back on Chart|
|10||8||Volkswagen||The Fun Theory||Tribal DDB||232,272||-29%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns, TV show or media network promotions, or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.
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