This week's Viral Chart is all about Samsung and comebacks.
The tech company gained the first and third spots with two new videos: "Happy Accidents" features people provoking accidents to their TVs in an effort to replace them with a new Samsung SUHD TV, and "Turn the Bezel" promotes the Samsung Gear S2 with dancers moving around a projected clock that shows the smatwatch features. The videos have notched 12.9 million views and 10.4 million views, respectively.
The chart, which measures campaigns' views over the last seven days through Sunday, also saw the return of some frequent members, like Facebook (in the second position), Old Spice's "Make a Smellmitment", Duracell's Star Wars tie-in and Poo-Pourri's zany musical video. See the full chart below:
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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