Samsung Tops Video Ad Views With South Sudanese Olympian (and Cordless Earbuds)

Published on .

The final week of the Summer Games in Rio de Janeiro saw continued dominance of Olympic themes in online video advertising.

Samsung's ad campaign featuring South Sudanese runner Margret Rumat Rumat Hassan (and its cord-free earbuds) accumulated the most online views in the week through Sunday, according to Visible Measures' weekly ranking of video campaigns, encompassing both paid and organic activity.

Other widely-seen efforts using the Olympics came from marketers including Nike (in a third consecutive appearance for its "Unlimited" campaign), Hyundai, Procter & Gamble and Coca-Cola.

Viral Video Chart
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1
#DoWhatYouCant
Back on chart
Samsung
Leo Burnett Chicago
Views this week: 41,718,469
Spot last week: Back on chart
2
Unlimited
-31%
Nike
Wieden + Kennedy Portland
Views this week: 28,826,260
Spot last week: 1
3
Together We Stand
-2%
Hyundai
NA
Views this week: 12,585,141
Spot last week: 3
4
Thank You, Mom
0%
P&G
Wieden + Kennedy Portland
Views this week: 10,766,434
Spot last week: 7
5
Galaxy Note7 Official Introduction
-31%
Samsung
NA
Views this week: 9,293,596
Spot last week: 2
6
Redneck Drives a Duct Tape Car off a Cliff!
NEW
FiberFix
Harmon Brothers
Views this week: 8,511,358
Spot last week: NEW
7
What's a Computer?
NEW
Apple
NA
Views this week: 7,017,920
Spot last week: NEW
8
Raw Egg Test
NEW
Purple
Harmon Brothers
Views this week: 6,406,778
Spot last week: NEW
9
#ThatsGold
NEW
Coca-Cola
Ogilvy & Mather Brazil
Views this week: 5,986,533
Spot last week: NEW
10
Louis Vuitton Perfumes
NEW
Louis Vuitton
NA
Views this week: 5,760,015
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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