The final week of the Summer Games in Rio de Janeiro saw continued dominance of Olympic themes in online video advertising.
Samsung's ad campaign featuring South Sudanese runner Margret Rumat Rumat Hassan (and its cord-free earbuds) accumulated the most online views in the week through Sunday, according to Visible Measures' weekly ranking of video campaigns, encompassing both paid and organic activity.
Other widely-seen efforts using the Olympics came from marketers including Nike (in a third consecutive appearance for its "Unlimited" campaign), Hyundai, Procter & Gamble and Coca-Cola.
Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.
**Indicates percent change in views compared with the same period the week before.
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