Churn is the Word: New Ad Campaigns Dominate the Viral Video Chart

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As an August of Olympics-themed advertising fades in the rear-view mirror, the most-viewed ad campaigns online this week are overwhelmingly new. Nissan, Lyft and Microsoft, for example, take the No. 1, 2 and 3 slots that were filled last week by Samsung, Nike and FiberFix.

Viral Video Chart
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1
Heisman House 2016
NEW
Nissan
NA
Views this week: 11,704,144
Spot last week: NEW
2
Undercover Lyft with Demi Lovato
NEW
Lyft
NA
Views this week: 10,826,869
Spot last week: NEW
3
Testimonials
NEW
Microsoft
NA
Views this week: 9,330,307
Spot last week: NEW
4
Rouge Dior
NEW
Dior
NA
Views this week: 8,786,447
Spot last week: NEW
5
LG V20 With Nougat
NEW
LG
NA
Views this week: 7,104,950
Spot last week: NEW
6
AJXXXI: Runway
NEW
Nike
NA
Views this week: 6,332,031
Spot last week: NEW
7
Travel Festival
NEW
Qatar Airways
NA
Views this week: 6,291,890
Spot last week: NEW
8
Rattlesnake
NEW
Old Spice
NA
Views this week: 6,035,089
Spot last week: NEW
9
Amazon App
32.38%
Amazon
NA
Views this week: 5,473,514
Spot last week: 10
10
Clean Matte BB Cream for Oily Skin with Zendaya
NEW
COVERGIRL
NA
Views this week: 4,811,812
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.