NEW YORK (Ad Age.com) -- For the first time since Visible Measures and Ad Age started publishing the Viral Video Chart, a new campaign has nabbed the top spot. With 785,160 views, Vodafone's "Make the Most of Now" makes its debut as the week's most watched.
As a reminder, Visible Measures tracks viral campaigns for this chart; in some cases, a campaign can include multiple videos. In the case of "Make the Most of Now," Vodafone created several short videos, all of which are being measured.
Also new on the list: the Google Chrome shorts, a campaign the search giant recently extended to TV, and the uber-slick and sexy Chanel No. 5 ad that we've seen making the rounds on the web.
|Last Week||Brand||Campaign||Agency||Current Week Views*||% Change in Views**||Watch the Spot|
|1||New||Vodafone||Make the Most of Now||Ogilvy & Mather||785,160||New to Chart|
|2||1||T-Mobile||T-Mobile Dance||Saatchi & Saatchi, MediaCom||665,294||+11%|
|4||Back on Chart||Head||Novak Djokovic Scores On and Off||Aimaq Rapp Stolle, Feed Company, The 7th Chamber||329,010||Back on Chart|
|5||New||Google Chrome||A New Way to Get Online||Various||328,338||New to Chart|
|6||4||Samsung||Extreme Sheep LED Art||The Viral Factory||279,026||-21%|
|7||6||Durex||Get It On||Fitzgerald & Co., SuperFad||207,866||-21%|
|8||2||Trident||Beyonce 100 Single Ladies Flash-Dance||Pretty Green, Initials Marketing||187,382||-50%|
|9||New||Chanel No. 5||Train de Nuit||In-House||148,917||New to Chart|
|10||8||Geico||It's the Gecko/ Numa Numa||The Martin Agency, Horizon Media||123,886||-38%|
Source: Visible Measures
*The Visible Measures Top 10 Viral Video Ad Campaigns Chart focuses on brand-driven viral video ads that appear on online-video-sharing destinations. Each campaign is measured on a True Reach™ basis, which includes viewership of both brand-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million internet videos across more than 150 video-sharing destinations.
Note: This analysis does not include Visible Measures' paid-placement (i.e., overlays, pre-/mid-/post-roll) performance data or video views on private sites. This chart does not include movie trailers, video-game campaigns or public service announcements. View-count results are incremental by week.
**Indicates percent change in views compared with the same period the week before.
To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact Visible Measures directly.