In Wake of Developers Conference, Google Scores Two Hits on Viral Chart

Google Docs and Nexus 7 Take Spots on the Chart Last Week

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Last week was a big one for Google. At its developers conference in San Francisco the company announced the launch of its new tablet and confirmed that testing of its Glass glasses will begin next year and they will go on sale in 2014. As a result, Google has taken two spots on the Viral Video Chart this week.

Not surprisingly, one of the videos on the chart is the one that introduces Google's new Nexus 7 tablet, which will use the latest version of the company's Android operating system called Jelly Bean. "Google Nexus 7" debuts at No. 10 with 1.4 million views.

In the video, Google execs explain the development of the operating and how it supports the content that is available through Google Play, which includes books, movies, and music. The company emphasizes how the technology is "created for the content."

More surprisingly, was the "Go Google" spot that took the No. 4 spot on the chart, with 1.9 million views. The video demonstrates the collaborative power of Google Docs. In this iteration, viewers are shown a Google Docs screen and the icons of two users working on the document, Hall and Oates. It is quickly evident that the famous duo is writing the lyrics to their 1982 hit "Maneater." Working together in real time, and singing all the while, Google Docs saves them from disastrously naming the song "Mangobbler" instead.

Copy under the video on YouTube reads: "Ever wondered how songwriters come up with their lyrics? Well, thanks to Google documents, songwriters can now collaborate live on new ideas from anywhere in the world. Rock on."

Created by Goodby, Silverstein & Partners, the video is part of the brand's "Go Google" campaign -- as in Hall & Oates have "gone Google" -- that promotes a number of the company's tools like Gmail, Google Calendar, Google Docs, and the new Google Drive and how they work together.

While the video was uploaded to Google's YouTube page in April, this is only its second week on the Chart. It was No. 10 last week, but had a 70% growth in views this week.

Last Week Brand Campaign Agency Current Week Views* % Change in Views Watch the Spot
1 NEW Nike Game On, World. NA 2,740,239 NEW <a href='' class='directory_entry' title='Ad Age  LookBook '>Microsoft</a>: Surface
2 9 P&G Proud Sponsor of Moms 2012 Wieden + Kennedy Portland 2,572,231 112% <a href='' class='directory_entry' title='Ad Age  LookBook '>McDonald's</a>: Our Food. Your Questions.
3 4 Rovio Angry Birds Space NA 2078859 -5% Coke Zero: Make it Possible
4 10 Google Go Google Goodby Silverstein & Partners;Google Creative Lab 1,977,094 72% Rovio: Angry Birds Space
5 Back on Chart Visa Go World 2012 TBWAChiatDay Los Angeles 1,971,395 Back on Chart <a href='' class='directory_entry' title='Ad Age  LookBook '>Coca-Cola</a>: Security Cameras
6 NEW Thai Health Promotion Foundation Smoking Kid Ogilvy & Mather Bangkok 1,874,051 NEW <a href='' class='directory_entry' title='Ad Age  LookBook '>Samsung</a>: Designed for Humans
7 NEW BMW High Performance Art Cundari Toronto 1,784,928 NEW KLM: Be My Guest
8 8 Nike Summer Of Football Wieden + Kennedy London 1,508,443 8% Nike : Summer Of Football
9 2 McDonald's Our Food. Your Questions. NA 1,460,885 -71% P&G: Proud Sponsor of  Moms 2012
10 NEW Google Google Nexus 7 NA 1,443,527 NEW Google: Go Google
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