World Wildlife Fund's 'Earth Hour' Spot Joins Viral Video Chart

Inspirational Mini-Movie From Thai Military Bank Checks in at No. 10

By Published on .

A cheeky new minute-long spot promoting last Saturday's worldwide "Earth Hour 2011" made a surprise appearance on the Viral Video Chart at No. 8. The spot, produced for the World Wildlife Fund, was one of two surprises the chart produced this week from Leo Burnett.

The second, coming in at No. 10, is an obscure but inspirational short film "Make THE Difference," produced by Leo Burnett for Thai Military Bank. The spot, which tells what's billed as a true story about how a group of kids on a floating village on an island in the south of Thailand built their own soccer pitch out of collected wood and went on to compete in championships. It garnered 678,000 views this week.

The top two spots were occupied by Adidas' star-studded "All In" montage and SunDrop soda's groovy "Drop It," both newcomers last week, with 1.96 million and 1.42 million views, respectively. Wieden & Kennedy's "Return of the Man Your Man Could Smell Like" took the No. 3 spot, with 998,000 views (it's sixth week on the chart, and up three spots this week, but also down 8% in total views from last week), followed directly by its own parody in Blendtec's "Will It Blend?" at No. 4, with 925,000 views.

Views of Corning's futuristic "A Day Made of Glass" slipped by a dramatic 88% since its debut, knocking it down to the No. 7 spot with 776,000 views (a number still remarkable for a video not expressly intended for general audiences). Volkswagen's "The Force," the last of its Super Bowl ilk to hold a Top 10 spot, actually garnered 15% more views this week than last, climbing to a secure foothold in the No. 9 position with 706,000 views.

Last Week Brand Campaign Agency Current Week Views* % Change in Views** Watch the Spot
1 2 Adidas All In Sid Lee 1,966,412 -38% Adidas: All In
2 4 SunDrop Drop It MTV Scratch 1,426,253 +15% SunDrop: Drop It
3 5 Old Spice Old Spice Man is Back Wieden & Kennedy 998,110 -8% Old Spice: Old Spice Man is Back
4 7 Blendtec Will It Blend? In-house 925,635 +1% Blendtec: Will it Blend?
5 8 Evian Live Young BETC Euro RSCG 870,073 +11% Evian: Live Young
6 6 Old Navy Booty Appreciation Patrol Girardville Miners' Cooperative 805,405 -19% Old Navy: Booty Appreciation Patrol
7 1 Corning A Day Made of Glass Doremus 776,000 -88% Corning: A Day Made of Glass
8 New WWF Earth Hour 2011 Leo Burnett 749,633 New WWF: Earth Hour 2011
9 10 Volkswagen The Force Deutsch 706,693 +15% Volkswagen: The Force
10 New Thai Military Bank Make THE Difference Leo Burnett 678,501 New Thai Military Bank: Make THE Difference
Most Popular
In this article: