YouTube's 2017 Rewind Video Dominates Digital Views ... as Does Its Rewind From Last Year

Published on .

Maybe something about reliving 2017 through YouTube's annual "Rewind" video made people want to relive 2016 as well, because both made the top 10 on our weekly chart of brand video campaigns. Or maybe it's just so hard to remember after everything that happened this year. As 2017 draws to a close, see if you recall the year that came before.

As always, our chart includes both views for paid advertising and so-called "organic" views initiated by consumers.

Viral Video Chart
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1
YouTube Rewind: The Shape of 2017
NEW
ClientYouTube
AgencyPortal A
Views this week122,562,590
Spot last weekNEW
2
#makethefuture
NEW
ClientShell
AgencyNA
Views this week42,250,384
Spot last weekNEW
3
Project Fi
NEW
ClientGoogle
AgencyNA
Views this week14,426,380
Spot last weekNEW
4
Holiday 2017 starring Nicki Minaj
Back on Chart
ClientH&M
AgencyForsman & Bodenfors
Views this week13,121,617
Spot last weekBack on Chart
5
YouTube Rewind: The Ultimate 2016 Challenge
Back on Chart
ClientYouTube
AgencyPortal A
Views this week11,331,550
Spot last weekBack on Chart
6
The Smart Energy Challenge
NEW
ClientLG
AgencyNA
Views this week10,060,759
Spot last weekNEW
7
Meet iPhone X
Back on Chart
ClientApple
AgencyNA
Views this week9,249,033
Spot last weekBack on Chart
8
Gadget of the Year
NEW
ClientSamsung
AgencyNA
Views this week9,109,942
Spot last weekNEW
9
Multigrain Breakfast for the Unstoppables
NEW
ClientKellogg's
AgencyNA
Views this week8,851,347
Spot last weekNEW
10
#RenaultCAPTUR
Back on Chart
ClientRenault
AgencyNA
Views this week8,311,353
Spot last weekBack on Chart
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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