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Throwbacks Rule the Viral Video Chart With YouTube and Facebook Recap Videos at the Top

By Published on .

YouTube and Facebook occupied the top spots on this week's Viral Video Chart, counting organic and paid views in the week through Sunday, with looks back at the year drawing to a close.

YouTube's annual recap video, which got more than 131.3 million views in its first week, wraps in trends, fads, stars and influencers such as Pokemon Go, rainbow bagels, Dwayne "The Rock" Johnson, Ingrid Nilsen, GloZell, Hannah Hart, Mamrie Hart, Grace Helbig, John Green, Sam Tsui, Trevor Noah and "The Late Late Show with James Corden." Facebook's recap campaign focused on the top news stories from 2016, including the Olympics, the U.S. presidential election, Brexit and international tragedies. The campaign accumilated more than 48.4 million views, according to Visible Measures.

Also notable is Amazon's campaign introducing its grocery store of the future, which it says will use advanced technology to eliminate checkout lines in 2017. The campaign received more than 17.7 million views.

Viral Video Chart
Powered by:
1
YouTube Rewind: The Ultimate 2016 Challenge
NEW
YouTube
NA
Views this week: 131,380,232
Spot last week: NEW
2
2016 Year in Review
NEW
Facebook
NA
Views this week: 48,415,286
Spot last week: NEW
3
Make the Future 2016
9%
Shell
JWT London
Views this week: 38,137,274
Spot last week: 1
4
The 2016 Victoria's Secret Fashion Show
-1%
Victoria's Secret
NA
Views this week: 29,477,873
Spot last week: 2
5
History Repeated
-14%
Porsche
NA
Views this week: 23,032,313
Spot last week: 3
6
Know the Signs
0%
Sandy Hook Promise
BBDO New York
Views this week: 22,397,681
Spot last week: 4
7
Introducing Amazon Go
NEW
Amazon
NA
Views this week: 17,751,632
Spot last week: NEW
8
It's not just a gift. It's a possibility.
NEW
NA
Views this week: 13,884,740
Spot last week: NEW
9
Sriracha
NEW
Wendy's
Views this week: 10,773,994
Spot last week: NEW
10
A Star Wars Story
NEW
NA
Views this week: 9,056,815
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis includes all publicly available video views on branded video content. This chart does not include movie trailers, video game campaigns, TV show, or television network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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