YouTube's 'Rewind 2015' Tops Facebook Retrospective to Win This Week's Viral Chart

Almost Doubles Views for Facebook's News-Focused Spot

By Published on .

It's so meta. Of course YouTube's 2015 video retrospective that pays tribute to all (or almost all) the viral phenomena of this year (with a nod to the whole decade) would go viral by itself, grabbing this week's first place in Visible Measure's Viral Chart. "YouTube Rewind 2015" is so packed with pop culture references that it's almost impossible to pick them all out in one pass. Maybe that's why it got 49.6 million views in the week through Sunday. See how the spot was made here.

Coming in second is Facebook's own video retrospective, more focused on the events that shaped 2015, like the Nepal earthquake, the terrorist attacks on Paris, the Black Lives Matter movement, but also giving a nod to The Dress, Back to The Future day and the new "Star Wars." The video got 27.3 million views.

Other highlights of the chart include Walmart, which grabbed two spots on the chart: one for the #Fillthetruck fundraiser for families in need this holiday season, and another for the fourth comeback of Craig Robinson's hilarious campaign singing in a Walmart store.

1
YouTube Rewind 2015
NEW
YouTube
Portal A San Francisco
Views this week: 49,656,839
Spot last week: NEW
2
2015 Year in Review
NEW
Facebook
NA
Views this week: 23,528,296
Spot last week: NEW
Year In Review

2015 brought us triumph, tragedy, heartbreak and hope. Here's to all the connections we've made this year, and all the ones we'll make in the next.

Posted by Facebook on Sunday, December 13, 2015
3
Featuring Beats Pill+
NEW
Beats by Dre
NA
Views this week: 17,661,593
Spot last week: NEW
4
As Sung By Craig Robinson
Back on Chart
Walmart
NA
Views this week: 12,969,888
Spot last week: Back on Chart
5
#FillTheTruck
NEW
Walmart
NA
Views this week: 10,495,009
Spot last week: NEW
6
Introducing the Nexus 5X and 6P
Back on Chart
Google
NA
Views this week: 9,906,609
Spot last week: Back on Chart
7
Skittles Pox
NEW
Skittles
NA
Views this week: 9,613,164
Spot last week: NEW
8
Puppyhood 2
-19%
Purina,Buzzfeed
NA
Views this week: 9,598,614
Spot last week: 3
9
#heimkommen
-76%
EDEKA
Jung Von Matt Germany
Views this week: 8,100,500
Spot last week: 1
10
The Never Ending Story
NEW
Louis Vuitton
NA
Views this week: 7,495,187
Spot last week: NEW
Source: Visible Measures

Ad Age's Viral Video Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.

Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming social video ad campaign, please contact Visible Measures directly.


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