It's a common saying: Listen to your heart. But how would it sound if you did?
An ad promoting the dating site Zoosk suggests one answer. "Heart Friend" stars a single woman, Liz, and her heart, which seems to be a wacky Muppet-like puppet. Her heart is looking through her Zoosk account when he -- yes, for some reason Liz's heart has a male voice -- stumbles upon the profile of Ben. Her heart tries to convince her that she should date Ben, more or less making out with her laptop in the process.
That was enough to land "Heart Friend" on the chart at No. 8, with 1.4 million views this week and 6.3 million cumulative views for the campaign so far.
Even those unfamiliar with Zoosk have likely seen an ad on Facebook for the site or its popular app. Billing itself as a "romantic social network," it combines social networking with online dating by incorporating social graph information into user profiles.
It's all a little kooky. But then again, Zoosk has a tendency to put out some pretty absurd ads. The last Zoosk ad to make waves, "Athlete," showed a darts game that goes wrong when a woman's date accidentally lands a dart in another man's chest, The woman is unimpressed -- as were censors in Europe, where it wound up banned from the air.