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Beauty: Grooming guys

By Published on .

UNILEVER's $90 million launch of Axe, the deodorant aimed at urban males, will dominate the beauty and skincare category for the fall. Another new entry into this booming category is Beiersdorf's Nivea for Men, a skincare line whose sales are expected to hit $25 million in 2002, ahead of first-year projections. And if you've seen actor Al Pacino lately, you'll know hair coloring for men is another area to watch.
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