Note to Carson Daly, Jon Stewart:

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Ad Age Soothsayers' 10 trends and anti-trends to watch for this fall:

* The fake alarm clock noise in commercials. That trend needs to end

* Partially faded jeans, multicolored hair

* Total beige immersion

* Gender role reversal (women fighting and guys crying)

* Unbuttoned cuffs on men's dress shirts

* The `70s are over. It's about `79 and soon will be `80s There are already bands that sound like the Knack and Tubes on MTV

* Little dogs in cute travel purses

* GPS watches

* Bizarre floral pattern pants for women

* Frozen yogurt for lunch, ribeye for dinner

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