No. 1 Pedigree

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A new installment from Pedigree's "We're for dogs" campaign ranked as the best-liked spot among consumers during the past month. New ads from candy brands Twix and Hershey's were also well-received. To see the Top Spot, go to AdAge.com QwikFIND aar37o.

Rank/Brand Ad Description Index

1 Pedigree We're for shelter dogs, different dogs in kennels 159

2 Hallmark Wild About You Bunch-man picks up two stuffed animals 155

3 Hershey's Kissables-colorful animation, colorful candy shell, chocolate inside 152

4 Reynolds Slow Cooker Liners-women show how it eliminates messy clean up 149

5 ONDCP AboveTheInfluence.com-boy talks about trying marijuana 147

6 TGI Friday's 3-Course Menu-two guys at table, ask how much you got 145

7 Aflac Woman with husband in cast, Aflac pitched in 142

8 Hilton Outlines of man and woman, woman moves closer to man 138

9 Twix Woman in elevator fills in new employee on office gossip 137

10 Walt Disney World Boy tells mom he's too excited to sleep, dad is too excited to sleep 136

Source: IAG Research (iagr.net). Only new ad executions considered, airing weeks of January 2 - January 29. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.

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