Ad Age/IAG’s Top Spots

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A spot from HP, touting its Photosmart printer, was the best-liked ad among viewers during the past four weeks. Spots from Coldwell Banker and Ameriquest were in the top 10. To view the Top Spot and see the top 10 most-recalled ads for the month, go to AdAge.com QwikFIND aaq68k

Rank Brand Ad Description Index

1 HP Photo Smart 375--Man makes overlapping pictures of himself 154

2 Hershey’s Reese’s Big Cup--Different people with split screen of Reese's 143

3 Kleenex Moist Cloths--Man in kitchen reading paper, twin babies splash food 141

4 All Cleans & Softens--Cartoon people work out in uncomfortable clothes(:15) 137

5 Bayer Rapid Headache Relief--Mom with screaming kids at soccer match 135

6 General Motors StabiliTrak Control System--Different kids describe accidents 133

7 Samsung LCD TV--Man signs for package with 40 inch TV for neighbor, opens it 129

8 Ameriquest Mortgage Specialists--in front of yellow house, on boat 129

9 Coldwell Banker Couple about to close on house realizes they left papers at home 128

10 All Cleans & Softens--Cartoon people work out in uncomfortable clothes(:30) 128

Source: IAG Research (iagr.net) Only new ad executions considered, airing weeks of May 23 - June 19. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average.

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