Ad Age/IAG's Top Spots

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Kodak's 60-second "Keep it Digital. Keep it Kodak" spot was the best-liked ad among viewers during the past four weeks. Other well-received spots included Kellogg's latest installment in its "Johnson" campaign. To view the Top Spot and see the top 10 most recalled ads for the month, go to QwikFIND aaq84b

Rank/Brand Ad Description Index

1 Kodak Digital Prints-kids at photo gallery, pictures come to life, fire 182

2 Kellogg's Toasted Honey Crunch-Johnson has new intern who also eats cereal 151

3 Kraft American Singles-little girl educates dad on nutritional values of cheese 149

4 Quiznos Sub Chicken Milano Sub-Baby Bob sits on chair in Italy, "come to papa" (:30) 148

5 Quiznos Sub Chicken Milano Sub-Baby Bob visits Italy with super model, in side car (:30) 141

6 Quiznos Sub Chicken Milano Sub-Baby Bob sits on chair in Italy, "come to papa" (:15) 139

7 Denny's Sausage Sampler-close-up of meat cooking, comes with seconds 139

8 Hallmark Shoebox-women in restaurant laugh at card, different types of laughs 138

9 Cingular Go Phone-high school kids discuss bad things with regular wireless plans 135

10 3M Post-It Super Sticky Notes-man leaves house covered in color sticky notes 133

Source: IAG Research ( Only new ad executions considered, airing weeks of July 18 to August 14. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average

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