Ad Age/IAG’s Top Spots

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A spot from insurance provider Aflac ranked as the best-liked new ad of the past four weeks. Other ads resonating with viewers included a spot from Cingular for its iTunes-installed phones, and a Wal-Mart ad focused on hurricane relief. To view the Top Spot and see the top 10 most recalled ads for the month, go to AdAge.com QwikFIND aaq92s

Rank/Brand Ad Description Index

1 Aflac Duck gets flung into neighbor’s pool 169

2 Kodak EasyShare V550 Zoom Digital Camera--woman says action 156

3 US Dept of Transportation Drinking and Driving: People tell police they can’t drive 154

4 Capital One David Spade uses voodoo doll to torture man 134

5 Campbell’s Chicken Noodle--boys in karate outfit run into house, eat soup 133

6 Healthy Choice Dad does chores, daughter says mom doesn't do it like that 130

7 TGI Friday’s 3-Course Menu--man asks waiter which menu he should pick 129

8 Cingular with iTunes--woman listens to rock song, her reflections dance 128

9 Wal-Mart Employees talk about families affected by Hurricane Katrina 127

10 Payless Buy One Get One Half Off--woman’s date shorter, wears flats 127

Source: IAG Research (iagr.net) Only new ad executions considered, airing weeks of Aug. 15 - Sept. 11. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average.

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