Ad Age/IAG's Top Spots

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An ad from Coca-Cola's "Polar Bears" holiday campaign featuring a group of dancing penguins ranked as best-liked spot among viewers last month. Other well-received ads included holiday spots from Toys "R" Us and Kmart. To view the Top Spot and see the top 10 most-recalled ads for the month, go to AdAge.com QwikFIND aar21n

Rank/Brand Ad Description Index

1 Coca-Cola Polar bears watches penguins dance to Beach Boys 193

2 Sony PlayStation Jak-X Combat Racing-man tries to fix car 157

3 Kmart Teen couple about to kiss, dad turns on holiday lights, boy falls over 157

4 DHL Mail slot too small, deliveryman takes apart slot, he's super good 146

5 McDonald's World Children's Day-boy, mom at doctors office, boy wants to get home 146

6 ONDCP AboveTheInfluence.com-friends dress boy in room 145

7 ONDCP AboveTheInfluence.com-teen has fist stuck in mouth 144

8 Toys "R" Us Two employees rush into store, find empty plate of cookies and milk 144

9 Microsoft Xbox Xbox 360-people all over the city play with water balloons 142

10 St. Jude Children's Research Hospital-Morgan Freeman, Marlo Thomas 141

Source: IAG Research (iagr.net) Only new ad executions considered, airing weeks of Nov. 7 - Dec. 4. The Likability score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period. (Likability Index) 100 equals average.

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