Ad Age/IAG's Top Spots

No. 1 FedEx

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Seven of the 10 spots ranking as the best-liked during the past month made their debut during Super Bowl XL. Other ads generating high appeal among viewers include new spots from CareerBuilder.com, GM, and Snapple. To see the Top spot, go to AdAge.com QwikFIND aar47b



Rank/Brand Ad Description Index

1 FedEx Caveman ties message to pterodactyl, dinosaur snatches it, boss fires him (:45) 219

2 Budweiser Two teams of horses line up to play football in field, sheared sheep streaks 205

3 FedEx Caveman ties message to pterodactyl, dinosaur snatches it, boss fires him (:30) 189

4 CareerBuilder Man in presentation with chimps, lottery not good business plan 185

5 Ameriquest Doctor kills fly with defibrillator, mother, daughter stare in horror 183

6 Budweiser Horse pulls Bud cart, two horses help push, I won't tell if you won't 175

7 Snapple Diet Iced Tea-man plugs in exercise machine 169

8 Bud Light Men hide beer in refrigerator with revolving wall, magic fridge 160

9 GM Then and now, sock hop, hip hop, AM radio, XM radio, ethyl, ethanol 160

10 Bud Light Men chased by bear who wants Bud Light 159

Source: IAG Research (iagr.net). Only new ad executions considered, airing weeks of January 30 - February 26. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
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