Zenith CEO takes leave of absence
ZenithOptimedia americas CEO Rich Hamilton is leaving the company for an unspecified length of time in what a press release termed a "leave of absence for personal reasons." The Publicis Groupe-owned media agency has named Chief Strategy Officer Tim Jones to replace him as CEO of ZenithOptimedia USA and promoted Wendy Marquardt to chief operating officer. The agency also named Peggy Green president-broadcast and entertainment, Zenith Media USA. The changes are effectively immediately.
Mr. Jones declined to give further details about Mr. Hamilton's leave of absence. Mr. Hamilton couldn't be reached for comment. Mr. Jones joined the group in 1985. He reports to Steve King, CEO of ZenithOptimedia Worldwide. AdAge.com QwikFIND aaq85y
Watchdog takes aim at Time Warner's `Tickle'
Time Warner's Cartoon Network launch of a new daily two-hour block of programming aimed at 2-to-5-year-olds called "Tickle U" was attacked as a "cynical marketing ploy" by the Campaign for a Commercial-Free Childhood led by Harvard psychologist Susan Linn. Ms. Linn questioned the channel's claim that the programming could help improve kids' socialization and humor skills. Alice Cahn, VP-development and programming for the network, rejected the criticism and said the programming can make children less likely to lash out when an obstacle comes their way. AdAge.com QwikFIND aaq85s
Kraft offers iPod users downloads of its recipes
Kraft Foods is hoping its recipes are a hit with iPod users. The food behemoth recently began offering owners of Apple's digital-music players the chance to download 100 of its summer recipes into the little-used Notes text area of their iPods as part of a concerted effort to reach on-the-go consumers via new digital-media outlets.
Currently promoted via its Web site, KraftFoods.com, and weekly e-mails to its consumers, Kraft hopes to expand on the efforts this fall if iPod users respond favorably. Next up: text messaging recipes to cellphones and PDAs (both initiatives Kraft is currently testing). AdAge.com QwikFIND aaq86g
Court: `Truth' ads didn't `vilify' tobacco makers
The American Legacy Foundation claimed victory after a Delaware judge on Aug. 22 ruled that TV and radio "Truth" anti-tobacco ads didn't "vilify" tobacco makers in ways that violated a pact between state attorneys general and tobacco makers creating the foundation.
The pact settled lawsuits in 46 states against tobacco makers. The judge largely rejected a contention from Lorillard Tobacco Co. The company said it would appeal. The judge did say that a Truth.com Web site went too far in promoting scurrilous e-mails to tobacco companies, but awarded no damages. Arnold Worldwide, Boston, and Crispin Porter & Bogusky, Miami, handle the "Truth" campaign. AdAge.com QwikFIND aaq86c