BMW taps GSD&M for $80M acc't

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bmw of north America handed its $80 million national creative account to Omnicom Group's GSD&M, following a review. The Austin, Texas-based agency beat out MDC Partners' Kirshenbaum Bond & Partners. The review was narrowed to two earlier this month when the marketer cut Interpublic Group of Cos.' Martin Agency, Richmond, Va., and independent Anomaly, New York. Incumbent Fallon, Minneapolis, part of Publicis Groupe, declined to defend. BMW marketing chief Jack Pitney said the automaker will take a "more holistic" approach to marketing, borrowing from the launch of BMW Mini, well-known for its use of PR, event marketing and other below-the-line disciplines. He said the tagline, "The Ultimate Driving Machine," will remain. New work is expected to launch in the spring. QwikFIND aar12l

TV Guide ceases publishing 'Inside TV'

gemstar-tv Guide International pulled the plug on Inside TV, the celebrity-centric weekly, after just seven months. The magazine had guaranteed paid circulation of 400,000, but did not deliver on the newsstands and never got a chance to file circulation figures with the Audit Bureau of Circulations. Steve LeGrice, editor in chief, and Christine Petrillo, publisher, are leaving the company. Gemstar-TV Guide said it anticipated shutdown costs to range from $2 million to $5 million. The decision to shutter the magazine comes just four weeks after Gemstar-TV Guide introduced a wholly revamped TV Guide that closely resembles Inside TV in approach and presentation. Inside TV's last issue is dated Nov. 21 and hit newsstands Nov. 17. QwikFIND aar13p

DDB's Kaess goes on medical leave

ken kaess, 51, president-CEO of Omnicom's DDB Worldwide, is going on medical leave for an undisclosed amount of time, the agency said in a statement. The statement did not explain why or for how long other than to say the leave is "expected to be brief." A DDB spokeswoman declined to comment further. During the leave, DDB's day-to-day operations will fall to Mr. Kaess' executive committee, which is co-chaired by DDB Europe president Michael Bray and North America president Dick Rogers. Mr. Kaess, 51, was appointed North America president in 1998. The following year he was elevated to president of DDB Worldwide and chairman of its worldwide operating committee. In January 2001, he took on the position of CEO. Mr. Kaess is on the board of directors of the American Association of Advertising Agencies and was a key figure in the creation of Advertising Week. QwikFIND aar14k

Big Three nets' revenue plummeted 21.5% in Q3

the big three broadcast networks should be concerned about their long-term growth history, according to economist Mark Fratrick, who serves on the board of the Broadcast Cable Financial Management Association. According to the BCFM, which releases figures for ABC, CBS and NBC, third-quarter ad revenue plunged 21.5% at the Big Three broadcast networks and total season-to-date ad revenue dipped 8.3% from the same period last year. Most of the drop is because 2004 not only included the Summer Olympics (broadcast on NBC) but also a presidential election. Yet total season-to-date ad revenue is up only 3% compared to 2003-a growth rate that trails GDP. BCFM figures offer a more accurate picture of the networks' financial health than upfront sales because they come directly from the networks. QwikFIND aar14m


Following the departure of Dave Burwick, Pepsi-Cola North America elevated Cie Nicholson to senior VP-chief marketing officer and Meena Mansharamani to senior VP-innovation and insights, a new post. Both will report to Dawn Hudson, president-CEO of the domestic PepsiCo beverage unit. QwikFIND aar14e... Havas' Euro RSCG Worldwide hired Avi Dan as global executive director, a newly created role at the global network. Mr. Dan, 53, will handle responsibilities formerly held by Marc Le Pere, chief marketing officer, who left Euro this fall. QwikFIND aar14l

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