Creativity's PlayList

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A monthly guide to the songs behind the spots. To see these commercials, and hear their soundtracks, visit

Apple "Detroit"

There's been a bit of heat over this spot's visuals, but it's hard to go wrong with this tune.

Agency: TBWA/Chiat/Day Los Angeles

Song: "Lose Yourself"

Musical artist: Eminem

Ikea "Freedom"

A completely clutter-busting and surprisingly soulful track for Ikea Europe.

Agency: Robert/Boisen & Like-Minded, London

Music: Ervin Webb

Sony PlayStation "Sunday Drive"

A sunny rendition of "Route 66" accompanies what are, if you think about it, fairly shocking visuals. So don't think about it.

Agency: TBWA/Chiat/Day, Los Angeles

Music Company: Elias Arts

Toyota (CA) "Plays Great Tunes/Goes and Goes/Colorful"

A rocking mnemonic bookends these spots, which anthropomorphize the Toyota Yaris.

Agency: Saatchi & Saatchi, Toronto

Music company: Silent Joe, Toronto

Honda "Cages"

A dead simple piano track puts the emphasis on lovely scenes of creatures in cars.

Agency: Rubin Postaer & Associates, Santa Monica, Calif.

Music company: HUM, Santa Monica

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