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A guy gets his own mascot and a personalized sports anthem.
Agency: Fallon, New York
Song: "Rock & Roll, Pt. 2"
Artist: Gary Glitter
Nike pays homage to Chariots of Fire for its Free running shoe.
Agency: Wieden & Kennedy, New York
New York band Baby creates a custom track for Absolut Apeach.
Agency: TBWA/Chiat/Day, New York
Wendy's heroic square makes everything easier.
Agency: McCann-Erickson, New York
Song: "Ooh Child"
Artist: The Five Stairsteps
Apple deploys a beeping ode to
Agency: TBWA/Chiat/Day, Los Angeles
Artist: Daft Punk