Creativity's Playlist

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A monthly guide to the songs behind the spots. To see these commercials, and hear their soundtracks, visit

AIDES "Sugar Baby Love"

An old time track for a modern love story.

Agency: TBWA, Paris

Creative director: Erik Vervroegen

Production company: Wanda Productions

Musical artist: The Rubettes

Jaguar "XK Launch"

Gorgeous becomes dead sexy with Spoon.

Agency: Euro RSCG Worldwide, New York

Executive creative cirector: Jeff Kling

Production company: Grand Large Reel Africa Tangerine Films

Toyota "Humanity"

The sound of a Toyota coming to life, literally.

Agency: Hakuhodo, Tokyo

Creative director: Mashahiko Ishii

Production Company: Stink London

Director: Ne-O

Skittles "Trade"

OK, it's not exactly music. You just have to hear it.

Agency: TBWA/Chiat/Day, New York

Executive creative director: Gerry Graf

Production Company: MJZ, New York

"Music": Ian Reichenthal

Coca-Cola "What Goes Around"

Jack White's song of love accompanies trippy visuals for Coke.

Agency: Mother, London

Production company: Nexus Productions

Director: Nagi Noda
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