Hewlett-packard: ‘Jay Z’

Creativity’s AdCritic.com Hot Spot

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He's not a businessman, he's a business, man. Shawn Carter gets personal via his HP notebook. Agency: Goodby, Silverstein & Partners, San Francisco. Creative directors: Rich Silverstein, Steve Simpson. Associate creative director/copywriter: Mike McKay. Associate creative director/art director: Stephen Goldblatt. Art director: Pete Conolly. Director: Dayton/Faris.
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