Horizon, Fallon split NBC media biz

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NBC Universal Television Group spread its $140 million media buying and planning business between independent agency Horizon Media, New York, and Publicis Groupe's Fallon, Minneapolis, said executives familiar with the matter. The decision, which includes TV properties NBC, CNBC, MSNBC, Bravo and the SciFi Channel, followed a months-long review handled in house. Prior to the review, duties were split among Horizon, MDC Partners' Media Kitchen, and Publicis Groupe's MediaVest. (AdAge.com QwikFIND aar11j) Separately, NBC Universal paid Lowell "Bud" Paxson $25 million for the call rights to all his shares of Paxson Communications, including voting stock. It gave him the title chairman emeritus in exchange for stepping down as CEO of Paxson, in which NBC invested $415 million to gain a 32% stake in Pax TV. NBC is likely to transfer the rights to a third party since full NBC ownership would be forbidden under federal ownership limits. AdAge.com QwikFIND aar11f

Kaiser Foundation says TV sex on the rise

The Kaiser Family Foundation reported that the number of sexual scenes on TV has soared since 1998 and nearly one of every 10 TV shows features or implies sexual intercourse. The foundation doesn't count news, kids' or sports shows. Sen. Barack Obama, D-Ill., speaking at the unveiling of the report, said the media is "coarsening" the culture. "We need to make it clear that the free use of the public airwaves continues to come with certain obligations ... to reflect not the basest elements of American culture but the profound and the proud," he said. AdAge.com QwikFIND aar11q

`Army of One' gets boot from recruiting ads

Leo Burnett USA is retreating from the "Army of One" line it created for U.S. Army recruiting efforts, according to executives familiar with the situation. The Army is expected to choose an agency before Christmas. Beyond Burnett, the finalists are WPP Group's Ogilvy & Mather, New York; Interpublic Group of Cos.' McCann Erickson, New York; and Omnicom Group's BBDO, Atlanta. A Burnett spokeswoman declined to comment. An Army spokesman said there were no plans to change the Army's slogan. AdAge.com QwikFIND aar11l

Sara Lee consolidates media biz at OMD

Sara Lee International has consolidated its estimated $300 million media business with Omnicom Group's OMD. The move follows a six-month review of the food marketer's European media buying and planning in 17 markets. The work had been held by a number of agencies from various holding companies. Sara Lee International, based in Utrecht, the Netherlands, encompasses the marketer's coffee, tea and bakery business outside North America, as well as its worldwide household and body-care operations. AdAge.com QwikFIND aar11i

Havas reports flat revenue, warns of Q4 slowdown

Havas last week warned of a slowdown in 2005's fourth quarter and said that a strategic reorganization-Havas' second since 2003-will be announced before Christmas. During a conference call with analysts and investors, CEO Philippe Wahl said revenue for the third-quarter was essentially unchanged at $401 million compared to the prior year period, though organic growth rose nearly 4%. AdAge.com QwikFIND aar11u

FYI...

The Magazine Publishers of America and the American Society of Magazine Editors selected Hearst Magazines President Cathleen P. Black to receive the Henry Johnson Fisher Award, which recognizes major contributions to magazine publishing. National Review founder and Editor at Large William F. Buckley Jr. will be inducted into ASME's Magazine Editors' Hall of Fame. They will receive their awards Jan. 25 in New York. AdAge.com QwikFIND aar11y ... The Cannes Lions International Advertising Festival is adding another competition in 2006, called Promo Lions, which will cover all forms of sales promotion, including retail marketing, environmental design and in-store advertising and media. AdAge.com QwikFIND aar11r ... Major cellphone carriers have agreed to a voluntary rating system intended to prevent consumers under 18 from accessing restricted content. Under the guidelines, carriers also would develop content rating standards to "more fully inform consumers

as to the characteristics of carrier content and its suitability for particular audiences," following existing rating systems such as those in the movie and video-game industry as closely as possible.

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