Nielsen Rejects Arbitron Partnership

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Nielsen Media Research has rejected a TV-measurement partnership with Abitron's Portable People Meter, the passive media-measurement device the latter company is rolling out to radio audiences electronically. The PPM is a pager-like device, carried by a sample of consumers, that picks up inaudible signals encoded within media. The PPM offers a distinct advantage that Nielsen's current measurement systems lack: the ability to measure general out-of-home TV viewing. Nielsen said it would "adopt a portfolio strategy to measure TV," which likely means it will use various methods to measure types of viewing, such as in home vs. out of home. QwikFIND aar46w

Former IPG exec becomes Omnicom vice chairman
Bruce Nelson, the former Interpublic Group of Cos. executive who left the company during 2005's Bank of America review, is following the $600 million account to Omnicom Group. Mr. Nelson will join Omnicom on March 6 as a vice chairman, according to executives familiar with the situation. He will not work on the BofA account, focusing instead on a number of functions, including business development. As exec VP-chief marketing officer, Mr. Nelson led Interpublic's pitch for the Bank of America business in 2002. He left in August, expressing frustrations that Interpublic wasn't committed to the holding-company model. Mr. Nelson couldn't be reached for comment. An Omnicom spokeswoman declined to comment. QwikFIND aar45t

News organizations end boycott of LPGA tour
Several news organizations, including the Associated Press and Honolulu's two daily newspapers, ended a short boycott of the Ladies Professional Golf Association tour after the LPGA attempted to revise its standard media-credential agreement for last week's Fields Open event in Kapolei, Hawaii. The LPGA asked the media to sign documents that would give the Tour unlimited use of content, including stories and photos. Insisting that it was trying to protect its commercial rights and not ostracize the media, the Tour quickly made revisions to its policy, prompting the AP and others to resume coverage Feb. 24. QwikFIND aar45w

TNS: U.S. ad spending increased 3% in 2005
Total u.s. ad spending rose 3% to $143.3 billion in 2005, according to new data from TNS Media Intelligence. The biggest 10 advertisers of the year cut ad spending 3.3% to $18.6 billion, with leader Procter & Gamble Co. holding on to the top spot but cutting its ad budget 4.6% to $3.2 billion. General Motors Corp. landed at No. 2 with nearly $3 billion in spending, up 7.1%. DaimlerChrysler, on the other hand, slashed spending by 12.8% to land at No. 5 with $1.6 billion. Online display ads grew more than any other media, with a 13.3% gain in spending for a total of $8.3 billion. QwikFIND aar45y

New 'Spin' owners focus on Web, VOD offerings
Hartle Media and the McEvoy Group bought Spin magazine, paying well under $5 million for a money-losing title that in headier times -- 1997 -- traded for $42 million. The new owners plan to refocus Spin on leading-edge music and expand its presence online, on cellphones and through video on demand. Malcolm Campbell, who had been group publisher at Vice and was a former publisher of Spin, was named publisher. Andy Pemberton, founding editor of Dennis Publishing's Blender, was named editor in chief. QwikFIND aar45u

Click-fraud debate boils at search-engine confab
Click fraud in paid search is still a hot issue that marketers and search agencies believe could be better addressed by search giants Yahoo and Google. They said at the Search Engine Strategies conference last week in New York that unless marketer-conversion data is married with search-engine data, an accurate accounting of click-throughs cannot be reached. Vendors on a panel with executives from Google and Yahoo charged that search engines do not have access to marketers' conversion data. The engines said that they provide free tools for marketers to monitor their clicks for fraud and have refund systems to respond to marketers' complaints. Marketers insist, though, that the engines have to be much more forthcoming about how they uncover fraud. QwikFIND aar46m

FYI ...
Grupo Gallegos, an independent Hispanic shop in Long Beach, Calif., is resigning the account Mission Foods, one of the biggest tortilla makers in the U.S., because Mission's new head of marketing is putting the business into review. QwikFIND aar46t ... John Upton, former exec VP-group account director on Hyundai Motor America's account at defunct Bates USA West, died of a heart attack last month. He was 55.

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