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Cindy Rakowitz, 46, to chief marketing officer, SurfNet Media Group, Tempe, Ariz., from VP-public relations and promotions, Playboy Enterprises. Also: R. David Martin, 59, to chief financial officer from chief financial officer Action Performance Cos. and a partner at Deloitte & Touche.

Stephen Girsky to special adviser to the chairman and vice chairman, General Motors Corp., Detroit, from managing director, Morgan Stanley.

Beth Carmellini to advertising sales executive managing national accounts, Filter, from advertising account manager at Variety Inc.

David Jackson, 43, to publisher, American Media's MPH, New York, from group publisher, American Media.

Diane Newman, 45, senior VP-group publisher, American Media's Active Lifestyle Group, adds the title of acting publisher Shape. She succeeds Publisher Ann Taylor, who resigned. Adrian Fogel to senior account planner, Omnicom Group's DDB, Chicago. He had previously been an independent strategic planner.

Scott Garner,35, to senior VP-programming, Walt Disney Corp.'s Disney Channel, Burbank, Calif., from VP-program planning and scheduling.

Lori Erdos, VP-advertising sales, Gannett's USA Today, was named president of the Advertising Club. She succeeds Renee V.H. Simons, marketing consultant, Harley Simons Group, who becomes chairman. The Club also named new board members: Matt Freeman, CEO, Tribal DDB; Marc Schwartz, VP-marketing, Starwood Hotels & Resorts; and Diego Scotti, VP-global advertising, American Express.

Karen Crawford to VP-theatrical print, Creative Domain, Hollywood, Calif., from VP-creative print advertising, Artisan Entertainment.

Scott Schappell to senior VP-pharmaceutical division, IAG Research, New York, from general manager-sales, Catalina Health Resource. Also: Fariba Zamaniyan to VP-pharmaceutical division from VP-marketing and business development, Ipsos-Insight's Ipsos Health.

Mike Connolly,45, to senior VP-sales, Walt Disney Corp.'s ABC Radio Networks, New York, from VP-sales, ESPN Radio Network.

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