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Lawrence Fried, 59, to VP-national sales, SQAD, Tarrytown, N.Y., from VP, NetCosts Services (a division of SQAD).

Valencia Gayles, 39, to president, True Agency, Los Angeles, from chief operating officer. Also, Perry Fair, 31, to executive creative director, from senior writer, Element79 Partners, Chicago.

Rick Beispel, 46, to senior VP-national advertising sales, Viacom's VH1, New York, from VP-new business development, Viacom's MTV, New York.

David Reid, 36, to VP-marketing, Time Warner's GameTap, Atlanta, from director-Xbox worldwide platform marketing, Microsoft, Redmond, Wash. He replaces Dan Riess, who has moved to VP-marketing, Time Warner's Turner Broadcasing Network, New York.

Greg Warren, 45, to exec VP-managing director, Publicis Groupe's MediaVest USA, New York, from senior VP-managing director, i4design. Also, Eric Bader, 38, to senior VP-director of digital communications. Most recently, Mr. Bader founded and led Hound, an e-business consultancy firm.

John Geoghan to national director-sales and marketing, Bauer Publishing, Englewood Cliffs, N.J., from divisional manager, Primedia.

Martin Smith to chief strategy officer, Agencysacks, New York, from vice-chairman, Gotham, New York. Also, Michael Ward to co-creative director, from creative director, WPP Group's Ogilvy & Mather, New York.

Carey Davis to VP-multicultural sales, ABC Radio networks, New York, from VP-general manager, Spanish Broadcasting System, New York.

Francesca Schuler to partner, Marakon Associates, San Francisco. Until 2005 she was VP-global brand management, Gap, Inc., and has since served as an independent consultant in the Bay Area.

Chris Kager to president, Turner Media Group's Turner Advertising Group, Denver, from president, MGM/NBC Media Sales Group, New York. He will be based in New York.

Robert Dixon, 42, to senior director-finance, the National Hockey League, New York, from VP-finance for Sean John Clothing, Bad Boy Worldwide.
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