Schwarzenegger cuts tie to Weider mags

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California Gov. Arnold Schwarzenegger tried to end a rising conflict-of-interest controversy by announcing last week that he was severing his financial relationship with Weider body-building magazines. The move followed earlier disclosures that the governor, who last year vetoed legislation designed to discourage high school students from using nutritional supplements, was due to receive about $8 million over five years from Weider Publications, which are heavily supported by advertising from supplement marketers. The money was compensation for consulting at Flex and Muscle & Fitness, where he held the title of executive editor. Mr. Schwarzenegger, whose connections to the Weider publishing empire reach back to his earliest days as a rising body-building star, said he was relinquishing the consulting contract as well as his editorial post and pay. QwikFIND aaq75w

Marketer group's PSAs address sex and violence

Amid congressional concerns about violent and sexual content of movies, video games and music, a group with industry heavyweights including major media companies, Wal-Mart and Microsoft launched a public service ad campaign to educate parents about the controls they already have. Three print ads from David & Goliath, Los Angeles, and promotions on the Web site feature an average-looking husband, wife or couple with a tabloid-style headline. "Suburban Mom Wipes Out Army of Bloodthirsty Ninja Assassins," one headline reads and, in smaller type, adds "with eject button on DVD player." The group's executive director, Cindi Merifield Tripoldi said parents don't understand the ratings and technology available and the hope is to send them to the campaign's Web site to learn about the parental-control functions. QwikFIND aaq76p

Sara Lee, Interstate plan whole-grain white bread

Sara Lee and Interstate Bakeries Corp. both announced whole-grain white bread varieties last week that they promise offer the nutritional profile of whole grain with the taste and texture of white bread. Despite slight sales drops due to a rise in whole grains, white bread is still the leading bread segment with nearly 50% of sales. Catering to white-bread lovers (especially kids) Sara Lee will support its new Sara Lee Soft & Smooth Made with Whole Grain White Bread with TV and print ads. IBC, meanwhile, is launching its own whole-grain version of its classic Wonder Bread, a variety dubbed White Bread Fans 100% Whole Grain, that will roll to six U.S. markets this summer and is expected to expand national by 2006. QwikFIND aaq76w

Gillette execs get top roles at P&G post-merger

Two Gillette Co. executives will take key roles at Procter & Gamble Co. following the companies' $57 billion merger, including the woman who headed development of the Venus women's razor, who will head efforts to expand the brand into new categories.Mary Ann Pesce, 49, will become president-new business development in P&G's beauty-care business.Bruce Cleverly, 59, president-global oral care at Gillette, will assume the same title at P&G post-closing and oversee both incoming Gillette brands and the P&G oral-care business. Charles Pierce, 48, president-global oral care for P&G, will become president-P&G oral care, overseeing the P&G oral-care brands the company retains post-merger. QwikFIND aaq76q

Bartle Bogle's Gallop leaves marketing-chief position

Cindy Gallop quit Bartle Bogle Hegarty after less than a year as chief marketing officer of the London-based agency. Last September, Gwyn Jones, who led the agency's London office, replaced Ms. Gallop as president as that position title was changed to CEO. "When I turned 45 back in February, I started to take stock of my career," Ms. Gallop, a British citizen said. "That triggered a feeling that after 16 years with a wonderful agency, it is time to move on." QwikFIND aaq76j


Northlich, Cincinnati's largest ad agency, will open an office in New York next month to help further develop its BrandStorm innovation consulting unit with East Coast and global clients. QwikFIND aaq76l ... Interpublic Group of Cos. last week named Frank Mergenthaler as chief financial officer. Mr. Mergenthaler, previously exec VP-chief financial officer at Columbia House, a direct marketer of videos and DVDs, replaces Robert Thompson, who resigned in June. QwikFIND aaq76k ... MDC Partners, Toronto, is buying a majority stake in Powell, New York, according to executives at both companies, and plans to merge it with Margeotes Fertitta & Partners. QwikFIND aaq76o

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