Spots: BMW

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The BMW 6 Series has new coupe and convertible models, and a new ad campaign from Publicis Groupe's Fallon Worldwide, Minneapolis, to tout them breaking in late April. The tagline: "There are 365 days in a year. Collect them all." Creative director, copywriter: Bruce Bildsten. Art director: Steve Sage. Copywriter: Ryan Peck. To see the spot, go to AdAge.com QwikFIND aap50u
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