TV, outdoor strong for CBS; radio lags

Published on .

CBS managed to maintain 4% revenue growth despite a lagging radio division in its first full-quarter as a standalone company. TV and outdoor were each up 5% while radio's revenue dropped 6%. The poor comparison was largely due to Howard Stern's deflection to Sirius Satellite Radio, although stations that never aired Mr. Stern were still down, 1.5%. CEO Les Moonves outlined revenue from some of CBS's digital media plays: March Madness on Demand delivered 19 million streams and "north of $4 million in revenue" and a Verizon V Cast deal, which makes CBS content available to V Cast subscribers, will bring in some $3 million in incremental revenue through subscriptions hours this year. Mr. Moonves suggested his earlier upfront prediction that CBS will grow 4% might be a "little conservative," thanks to the tightening of the market by the formation of the CW, although first-quarter scatter hasn't, perhaps, been as bullish as the TV networks imply: CBS network revenue was up only 1%-most of the TV growth came from the studio division's syndication of "Frasier."

P&G shifts Actonel account to Omnicom

omnicom group, having gotten its foot firmly lodged in the Procter & Gamble Co. door with last year's acquisition of Gillette, pushed its way even further onto the roster by picking up another billion-dollar P&G brand last week in osteoporosis drug Actonel. Following a review, Omnicom's DDB Worldwide, New York, DDB's Paris affiliate Ciel et Terre and Corbett, Chicago, picked up the $100 million-plus global account from WPP Group's Grey Global Group and Grey Healthcare. DDB already was working with P&G on urinary-incontinence drug Enablex, but had established that relationship via Novartis, developer of the drug, before the latter forged a marketing pact with P&G last year. The business marks a return for DDB to the P&G roster after a 24-year hiatus, when P&G dropped the agency for conflict reasons. P&G has since relaxed its conflict policy, and DDB's business with rival Unilever has shrunk. Omnicom sibling BBDO Worldwide joined P&G's roster in October following the company's $57 billion acquisition of Gillette. Omnicom design shop Interbrand broke ground last year on expanded offices it said it hoped other holding company agencies could occupy, too.

Cartoon Network starts anime broadband venture

in a prime example of how the broadband explosion is offering consumers a deeper bench of niche content, a joint broadband anime TV venture between Turner Broadcasting's Cartoon Network and anime licenser Viz Media will serve up programs formerly unavailable in the U.S. Toonami Jetstream launches July 17 and will provide on-demand full-length streaming episodes of domestic hits such as "Naruto" and "Samurai Jack" and foreign programs "Hikaru No Go," "MAR" and "The Prince of Tennis." Turner, which is part of Time Warner, will sell advertising. Incidentally, anime is one of the Web's hottest genres-a search for it on brought up about 55,000 results.

ABC crafts deal for 'Lost' digital rights

walt disney Co.'s ABC TV Network sent another signal it's embracing digital-media delivery with a rights agreement with the various Hollywood guilds for mobisodes inspired by ABC's hit program "Lost." It's believed to be the first union agreement with a major network to cover content delivered to the very small screen and could prove to be an important benchmark as other content creators extend their hit shows onto digital platforms.

Another major digital delivery hurdle, observing the affiliate rights of local TV stations, is also beginning to sort itself out. Last week Fox announced a deal with its affiliates that would share revenue from Internet-delivered programs, and NBC last week announced a joint venture with its affiliates that will look at ways to monetize their collective video inventory on digital delivery platforms.

Aegis renames L.A. outdoor-media company

outdoor vision, an out-of-home media agency, has been reborn as Posterscope USA. Bought six years ago by London-based Aegis Group, the Los Angeles company is assuming the name of Aegis' larger outdoor agency, Posterscope Worldwide, and also bolstering the types and number of services offered to clients. "Now we're truly in line with the company worldwide," said Todd Hansen, chief operating officer, Posterscope USA. "It's not just a name change." PosterScope, based in London and led by Annie Rickard, has 32 offices in 15 countries. One of the company's best-known efforts in the U.S. is a three-dimensional, interactive screen advertising Coca-Cola products. It went live in July 2004.
Most Popular
In this article: