Cadbury pulls ads, products in U.K.
Cadbury has reacted to a salmonella scare by withdrawing its sponsorship bumpers around the U.K.'s longest-running soap, "Coronation Street." The $18 million TV deal accounts for more than half the chocolate manufacturer's marketing budget. "This is a short-term measure in the light of the current issue," a Cadbury spokesman said. Cadbury was forced to recall more than 1 million chocolate bars in the U.K. after it reported the discovery of a salmonella strain at one of its factories. The contamination was discovered in January and Cadbury has been criticized for the slow response. A Food Standards Agency spokesman said, "Chocolate is a high conductor of salmonella and needs only a low level of contamination to be a risk to health."
'Seventeen' inks promo deal with MySpace
Hearst Magazines' Seventeen is entering into an official promotional deal with MySpace, according to people involved in the partnership. While an increasing number of entertainment properties and brand marketers have latched on to MySpace and its massive community, Seventeen is the first print publication to do so. Under the direction of Editor Atoosa Rubenstein, Seventeen has aligned itself with MySpace over the past few months. The glossy's editorial staff members were asked recently to create their own MySpace pages-following in Ms. Rubenstein's footsteps-and the magazine's contributor bios feature links to MySpace profiles.
Frito-Lay taps Kumar as chief marketing officer
New Frito-Lay North America President-CEO Al Carey named Jaya Kumar, 42, as chief marketing officer, a role that had been vacant since Stephen Quinn's departure to Wal-Mart Stores last September. When Mr. Quinn left, the CMO responsibilities were split between Mr. Kumar, who was named group VP-insights, innovation and shopper marketing, and Lora DeVuono, group VP-branding and advertising. Ms. DeVuono resigned last week to spend more time with her family.
Safeway narrows review down to six
Safeway narrowed the field to six agencies bidding for its $200 million account. New York-based agencies still in the running are Havas' Euro RSCG, Interpublic Group of Cos.' McCann Worldgroup and WPP Group's Y&R Brands. Interpublic's Campbell-Ewald, Warren, Mich., along with Omnicom Group's DDB, Chicago, and Goodby Silverstein & Partners, San Francisco, were also asked to make presentations next month, according to Pile & Co., the Boston-based search firm managing the review. Earlier this month, the Pleasanton, Calif., chain ended a nearly decade-long relationship with Interpublic's Dailey & Associates, West Hollywood, Calif.
Clear Channel offers Phoenix test drives
In a bid to entice car dealers to spend more in radio, Clear Channel Radio Phoenix has launched a weekly consumer-driven event called "Test Drive Wednesday." Instead of typical radio contests featuring concert tickets and product giveaways, winners are invited to test-drive and review new cars. Their comments are then edited and broadcast as part of a 30-second spot for the dealership and as podcasts on station websites.
Signaling consolidation in the rich-media business, online ad-serving giant DoubleClick has acquired streaming specialist Klipmart. Klipmart's video ad technology will be combined with DoubleClick's existing Dart Motif rich-media platform.