The Week: Sony taps former Nike exec Redsun

Published on .

Sony electronics has hired Stuart Redsun for the new post of senior VP-corporate marketing. Mr. Redsun joins the company June 19, reporting to Chief Marketing Officer Mike Fasulo. Mr. Redsun, exec VP-marketing at mobile-service provider Helio, is a 20-year marketing veteran, having worked in executive roles with brands including Motorola, Nike and Gateway. At Sony, Mr. Redsun will be responsible for designing and delivering brand strategy for its U.S. electronics business and product lines, including Vaio computers, Cyber-Shot digital cameras and Bravia TVs.

Web takes in nearly $4B in advertising during Q1

online ad revenue in the first quarter hit a high of $3.9 billion, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. The record-setting growth-38% year-over-year-is strong proof of marketers' confidence in the Web. Ad spending in the first quarter of this year increased 6% over the $3.6 billion spent in the fourth quarter of last year. Total ad revenue for the first quarter of last year was $2.8 billion.

FCC rejects CBS appeal to rescind Super Bowl fine

the federal Communications Commission rejected a request from CBS to reconsider a $550,000 fine for Janet Jackson's "wardrobe malfunction" during the 2004 Super Bowl halftime show, setting the stage for a court fight over the penalty. In September 2004, the FCC issued a "notice of apparent liability," assessing the fine against 20 CBS-owned or -operated stations, saying it found the partial nudity "in apparent violation of the broadcast indecency standards." CBS appealed that notice and the four members of the FCC rejected the company's appeal May 31. CBS in a statement indicated it would pursue legal challenges to the FCC action.

Study: More children using consumer electronics

an npd group study, "Kids and Consumer Electronics Report," has found that households with children under age 14 are more likely to have a desktop computer than a TV, and kids are more likely to own a video game than a TV. Video-game systems are personally owned by children in 40% of the households polled. By age 7, surprisingly large numbers of children are integrating personal music devices, digital cameras and DVD players into their daily activities. Marketers "have to take into account this new digital reality of kids' lives and consider it in all product design and marketing plans," said NPD analyst and study author Anita Frazier.

Nissan's Thompson blasts industry for playing it safe

jan thompson, VP-marketing of Nissan North America, scolded the U.S. auto industry for resorting to "a less risky approach to marketing," leading to a big disparity in where automakers spend their ad dollars and consumers invest their time.

Speaking at the Automotive News Marketing Seminar in Los Angeles, Ms. Thompson said Nissan has extended its relationships with Yahoo, MSN and Google, which "we now recognize as networks in their own rights, able to deliver audiences comparable to prime time." It's a recognition lost on most of the auto industry, she said, and the reason automakers account for 25%, or $17 billion, of the nation's annual advertising spending.

Auto-marketing outlays skyrocketed over the past two decades because automakers "were having a hard time figuring out the right way to send the right message to the right person at the right time." So the industry drove the safe route by using a combination of carpet bombing and adding incremental spending for new-media tactics. Ms. Thompson called the $17 billion figure "shocking" and said that new-media choices offer opportunities to save money.

Publicis USA names chief creative officer

rather than replace David Droga as worldwide chief creative officer at Publicis Worldwide, the agency plans to name regional creative heads, beginning with Bob Moore. Mr. Moore, 45, president of Publicis West, has been tapped as chief creative officer of Publicis USA. He will report to Susan Gianinno, chairman-CEO of Publicis North America, but will continue to be based in Seattle. Mr. Moore will also continue to lead work for T-Mobile. Publicis will now have regional creative heads in Latin America, Europe and Asia/Pacific to match Mr. Moore's post in the U.S.
Most Popular
In this article: