XM Hopes Oprah Winfrey Can Be Its Howard Stern

Shares Surge on News of $55 Mil Deal

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XM is hoping Oprah Winfrey will be its Howard Stern. The queen of daytime talk signed a $55 million, three-year deal with XM satellite radio, whose shares surged more than 6% on the news. Beginning in September, the new ad-supported "Oprah & Friends" channel will air a weekly original show hosted by Oprah and Gayle King and will have regular segments hosted by popular personalities from her syndicated show. The channel will broadcast from a new XM studio at Oprah's Chicago-based production company, Harpo. According to XM CEO Hugh Panero, talks between Harpo and XM began last summer, when Oprah toured XM's Washington studios. AdAge.com QwikFIND aar40j

Target adds Wieden, BBDO to its roster

Target Corp. added Omnicom Group's BBDO, New York, and independent Wieden & Kennedy, Portland, Ore., to its agency roster. The move adds two of the industry's hottest shops to the retailer's much sought-after roster, which now includes independents Peterson Milla Hooks, Minneapolis; Mother, New York; and Interpublic Group's R/GA, New York. Target spent $477 million in 2004 and $210 million on measured media during the first half of 2005, according to TNS Media Intelligence.

Cable, satellite providers offer VOD Games coverage

Viewers will be able to catch NBC's Olympic coverage on a range of digital video-on-demand and interactive platforms offered by Time Warner Cable, EchoStar's Communications' Dish Network and DirecTV. Time Warner Cable will offer digital customers 10 minutes of highlights each day, 21 five-minute features and 10 one-hour figure-skating programs recapping the previous day's competition. DirecTV subscribers will be able to watch the action on multiple screens through the satellite broadcasters' Sports Mix channel in addition to 15 hours of Olympics on-demand content. None of these new VOD platforms will carry additional advertising or sponsorships, an NBC spokeswoman said. AdAge.com QwikFIND aar39h

Visa unveils new tagline during Olympics opening

Visa USA retired its tagline of 20 years, "It's everywhere you want to be," and is replacing it with one meant to capture the role of the credit-card brand in helping consumers make everyday purchases. The new tag, "Life Takes Visa," will make its debut in a 60-second spot created by its new agency of record, Omincom Goup's TBWA/Chiat/Day, Los Angeles, during the opening ceremony for the Winter Olympics. Exec VP-Chief Marketing Officer Susanne Lyons declined to disclose the media spending for the branding push. AdAge.com QwikFIND aar39f

P&G taps Wieden for Old Spice creative biz

Procter & Gamble Co. named independent Wieden & Kennedy, Portland, Ore., as global creative agency for its Old Spice deodorant, and in a major departure, has selected the creative agency to handle communications planning and buying in North America. Publicis Groupe's Saatchi & Saatchi, the incumbent on the brand, helped Old Spice become the No. 1 men's deodorant brand in the U.S., but the agency has not matched the creative firepower of rival Unilever's faster-growth Axe brand. AdAge.com QwikFIND aar39w

Disney offloads radio assets; reports profit rise

In yet another move to shed its old-media skin, Walt Disney Co. finalized a deal that would sell off most of its radio assets, sending them to Citadel Broadcasting for $2.7 billion. The deal does not include Radio Disney or ESPN Radio. Separately, for the quarter ended Dec. 31, Disney reported a net income of $734 million, or 37¢ a share, up from $686 million, or 33¢ a share, from the year-earlier period. Revenue rose to $8.8 billion from $8.6 billion a year earlier. AdAge.com QwikFIND aar39b, aar38t


EMAP Metro said that its FHM magazine will begin offering digital subscriptions on the Zinio Systems platform. ... Jo Foxworth, longtime advertising executive, American Advertising Federation Hall of Fame inductee, and head of ad agency Jo Foxworth Inc., died last week of natural causes. She was 87. She began her career at McCann Erickson and in 1968 opened her own business. ... Travel Savvy and Business Traveler magazines may have come to abrupt ends last week, after the trust that now controls them decided to end their operations, but the executive staff is sticking around to see whether new investors come calling. "We've had some nibbles," said Craig M. Pavia, group publisher. "We will be in the office this week and next to pass along any interest."

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