Nordstrom's new music video/fashion website is supported in part by print ads and New York and L.A. wildpostings that hype the site's remixed music videos, via DJs Fatboy Slim and JXL and director Olivier Gondry, of the '80s hits "Our Lips Are Sealed" and "I'll Tumble 4 Ya." The vids feature original artists and footage mixed with shots of models wearing Nordstrom fashions-sold, of course, online. It's an attempt at "something untraditional that elevates Nordstrom's fashion authority," says GCD Susan Treacy. Seen here is a poster by Aesthetic Apparatus.
Client: Nordstrom Agency: Fallon, Minneapolis ECD: Paul Silburn Group Creative Head: Susan Treacy Design Director: Craig Duffney Designers (print): Mary Lam & Dan Broad, Anchalee Chambundabongse, Aesthetic Apparatus Interactive Creative Director: Chris Wiggins Interactive Designer: T. Scott Major Director: Olivier Gondry/Partizan Postproduction: Jack Editor: Michael Hackett/Crush