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It's a No-Brainer

Published on .

No sooner have we recovered from the idiocy of the Quiznos Spongemonkeys than we're brain damaged all over again by AM/PM's sublime combo of cretinous animation and lyrically-dimwitted DIY music, compliments of Threebrain (see www.threebrain.com). O&M's Dan Burrier says, since "buying snacks at AM/PM is an irrational, impulsive process, what better way to bring those emotions to life than with animation, where ice cream sandwiches can breakdance and pretzels can fly?" Not to mention the fab audio tag, featuring hysterical warbling of the "Too much good stuff" theme.

Client: AM/PM Agency: Ogilvy & Mather/L.A. CCO: Dan Burrier CDs: Grant Holland, Gavin Milner AD: Justin Hooper CW: Steve Williams Agency Producer: Nicole Visram Animation/Music: Threebrain

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