A Silly Millimeter Longer

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This 30-foot-high stubbed-out nic stick is found roadside on 35W, north of the Twin Cities. "Our Paul Bunyan-sized cigarette should get Minnesotans thinking about quitting smoking in a really big way," says Clarity Coverdale Fury CCO Jac Coverdale. "With every trip back and forth to the cabin or the casino, smokers will be reminded that Quitplan is ready to help when they're ready to quit." Yeah. Let's just hope they're not simply thinking about getting a bigger ashtray.

Client: Quitplan Agency: Clarity Coverdale Fury, Minneapolis CD: Jac Coverdale CW: Michael Atkinson AD: Jim Landry Production: 3 Ring Scenic Print Production Manager: Caroline Ryan Gibbs Brand Development Supervisor: Rich McCracken

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