The anti-Lance

Published on .

A man coasts downhill on his bike to pick up a sixpack at the corner store, then coasts back home to the party in a ride that is literally all downhill. The cartoony soundtrack and reversed background details make for some mess-with-your-head moments, and we figure this guy had a few MGDs before the trip. That's no doubt frowned upon on the Tour, but it's fine by us.

Client: Miller Genuine Draft Agency: Mother/London Creative: Mother Director: Frederic Planchon/Academy Films Editor: Johnny Scarlett

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