The Anti-Quiche

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St. Louis agency Rodgers Townsend is launching a new line of cruiser motorcycle clothing from a company called Power Trip, which, of course, is stressing authenticity at the expense of upscale four-wheelin' wussies. We like the messy, semi-subversive art direction with its visual non sequiturs and lack of product. And that "Pity every poor bastard wearing a sweater vest at a couple's baby shower" is good enough to be a Hunter S. Thompson quote.

Client: Power Trip Agency: Rodgers Townsend CD/AD: Tom Hudder CD/CW: Michael McCormick Artist/Illustrator: Kris Wright

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