Arm-a-gettin'

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Computer Associates cuts through the clutter with a super-efficient desk jockey whose right arm, thanks to a bizarrely incongruous Flame job from The Mill, never stops multitasking while he's talking to a new employee. He signs, stamps, shreds, types, tunes a radio and does everything but pick his nose while the rest of his body remains oddly rigid. Too bad tainted Computer Associates CEO Sanjay Kumar had to step down a couple weeks ago, he could've used this guy as his accountant. The underwhelming, barely noticeable payoff is a VO telling us "No matter how productive you are, you can't do it alone. That's why there's management software . . . " At least the logo is onscreen.

Client: Computer Associates Agency: Young & Rubicam/N.Y. ECD: Ann Hayden CD/CW: Rachel Howald CD/AD: Ahmer Kalam Agency Producer: Rich Rosenthal Director: Stacy Wall/Epoch Films Editor: David Cornman/Post Factory Effects: Richard De Carteret/The Mill, N.Y.

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