Ars Way Longa

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Thanks to Goodby Silverstein, once schlocky HP continues to reinvent itself as an elegant spearhead of our high-tech future via all sorts of borrowed interest. Here, it's fine art, as the company trumpets its connection with the National Gallery in London, where HP digital imaging technology "helps save the world's masterpieces." Whatever truth may be in that claim, bringing a painting to life via paint-flaking, color-drained people who are gradually restored to hang-on-the-wall health is a great idea, beautifully executed by director Rupert Sanders and the effects work of A52.

Client: Hewlett-Packard Agency: Goodby Silverstein & Partners CDs: Steve Simpson, Steve Luker AD: Paul Foulkes CW: Tyler Hampton Agency Producers: Diane Hill, Elizabeth O'Toole Director: Rupert Sanders/Omaha Editor: Neil Smith/The Whitehouse Effects: A52 Music: Elias Arts

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