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Another Artsy Bull's-Eye

Published on .

We really have to admire Target for branding itself in such a way that it comes off as a cross between Kmart and the Museum of Modern Art. This music video-style ode to design simply mixes titles and gorgeous cinematography, backed by the Concretes' "Say Something," to make Target, as usual, look unbelievably cool and elegant.

Client: Target Agency: Peterson Milla Hooks CD: Dave Peterson CW: Jennifer Shears AD: Georges Krivobok Director: Matthew Badger/Epoch Films Editor: Brett Astor/Fischer Edit Effects: Pixel Farm Production Designer: Kristen Vallow Music: Concretes/"Say Something"

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