Bareback Choco-Chic

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Godiva Chocolatier lives up to its namesake Lady with a new campaign for the U.K., Hong Kong and Japanese markets. According to agency HHCL/Red Cell, "The creative aims to reflect Godiva as a rich, decadent, sensuous indulgence for women who enjoy being the focus of attention." The photography, which goes to great lengths to distort focus in order to attract attention, is by acclaimed Brit shooter Nick Knight, working in what the agency calls "a three-step process that involved 'melting' separate images together in weeks of postproduction." If there's something strangely surreal about these models atop their horse models, as ECD Steve Henry notes, "Hyper-successful luxury brands have a way of communicating that is emotional, irrational and instinctive."

Client: Godiva Agency: HHCL/Red Cell, London ECD: Steve Henry Creatives: Andrew Lloyd-Jones, Mark Dickens Photographer: Nick Knight

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